Monica Kruger

22 August, 2026

Monica Kruger

“Aspidistra’s journalistic edge ensured we weren’t just seen as another vendor, but as a partner that truly understands the technical and regulatory nuances of the Waste-to-Energy ecosystem.”

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Recent posts

Rand Fishkin on AI visibility for B2B marketing, Reddit and trust
Rand Fishkin on AI visibility for B2B marketing, Reddit and trust
As businesses explore AI visibility for B2B marketing, much of the conversation has focused on
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How autonomous agents are changing the role of marketing teams
How autonomous agents are changing the role of marketing teams
Autonomous agents in marketing are moving beyond simple AI assistants. Rather than waiting for prompts,
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Why thought leadership effectiveness is declining and how to make it matter again
Why thought leadership effectiveness is declining and how to make it matter again
As more organisations invest in thought leadership, standing out has become harder, not easier. Output
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