Helping Business Finland showcase a nation of opportunity

Region: Global

Client: Business Finland

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The ambition

  • Operating under Business Finland, Invest in Finland (IIF) is the country’s official agency for investment promotion.
  • To support foreign companies, the organisation produces information on Finland’s investment opportunities, actively works with regional and international entities, and also collects and updates information about foreign-owned companies in Finland.
  • When IIF needed text content to help accomplish these goals, Aspidistra was there to help.

Our approach

Based on detailed briefs about target audiences and desired outcomes, Aspidistra worked closely with Business Finland and IIF stakeholders to create a portfolio of content. It aimed to provide potential foreign company decision makers with an overview of new investment activity and the innovation landscape in key areas such as ICT and digitalisation, clean tech, and the bio and circular economy.

Aspidistra also provided an engaging primer on how to set up a company in Finland and interviewed experts to develop a quick guide to help potential investors understand the many funding options available for business development in Finland.

Customer success stories rounded out the package, providing important proof points on how IIF brings together local resources from municipal and government entities to support companies in establishing successful ventures in Finland.

Our approach

Based on detailed briefs about target audiences and desired outcomes, Aspidistra worked closely with Business Finland and IIF stakeholders to create a portfolio of content. It aimed to provide potential foreign company decision makers with an overview of new investment activity and the innovation landscape in key areas such as ICT and digitalisation, clean tech, and the bio and circular economy.

Aspidistra also provided an engaging primer on how to set up a company in Finland and interviewed experts to develop a quick guide to help potential investors understand the many funding options available for business development in Finland.

Customer success stories rounded out the package, providing important proof points on how IIF brings together local resources from municipal and government entities to support companies in establishing successful ventures in Finland.

What we delivered

  • An informative industry analysis highlighting key foreign direct investments in innovation-led sectors in Finland
  • Handy guides on how to get started in business and how to find funding for business development in Finland
  • Reference cases demonstrating proof of concept of IIF’s beneficial role in helping foreign companies identify and establish sustainable and innovative businesses in Finland

The outcome

  • Underscoring Finland’s growing importance as an attractive destination for foreign direct investment
  • Highlighting key sectors for growth and innovation for foreign companies and the Finnish economy
  • A compendium of engaging and high-value resources for businesses looking for profitable and stable investment destinations

The outcome

  • Underscoring Finland’s growing importance as an attractive destination for foreign direct investment
  • Highlighting key sectors for growth and innovation for foreign companies and the Finnish economy
  • A compendium of engaging and high-value resources for businesses looking for profitable and stable investment destinations
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What our client loves

“Working with the Aspidistra team has been a smooth and reliable experience from the very start. They understand our tone of voice, our audience, and the strategic goals behind each piece of content. Their ability to consistently deliver high-quality, well-researched material has made them a trusted partner in supporting our marketing and communications activities. In a world where timelines are tight and priorities constantly shift, having a partner like Aspidistra, one that you don’t need to second-guess, is not just helpful; it’s essential.”

– Maija Palomäki, Head of Marketing – International Marketing, Business Finland

Our learnings

This project demonstrated that effective content creation for a global audience requires a deep understanding of the target audience’s needs and challenges. Through our close collaboration with Business Finland and the IIF, we were able to successfully translate complex information about investment opportunities and regulatory processes into accessible and engaging content. 

Looking for high-quality content to amplify brand awareness? Give us a call. 🙂

Our learnings

This project demonstrated that effective content creation for a global audience requires a deep understanding of the target audience’s needs and challenges. Through our close collaboration with Business Finland and the IIF, we were able to successfully translate complex information about investment opportunities and regulatory processes into accessible and engaging content. 

Looking for high-quality content to amplify brand awareness? Give us a call. 🙂

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