Our name is a nod to George Orwell’s novel, Keep the Aspidistra Flying, the story of a copywriter’s journey to rediscover his true voice. The aspidistra plant, also known in Finnish as tuonenkielo, features in that story as a symbol of resilience in the face of conformity.

We founded Aspidistra on this very idea. We believe that for brands today, authenticity is the ultimate currency. It builds trust and creates lasting value.

This is the work we do. As a strategic and creative communications agency, we help our clients find compelling narratives. Using the principles of journalism—curiosity, integrity, and editorial rigour—we build brand voices that are not only powerful but also resilient.

From our home in Helsinki, our global team of award-winning journalists, strategists, and creatives is here to keep your brand flying.