James Watson

22 August, 2026

James Watson

James Watson is a thought leadership specialist with 20 years of experience building insight-driven B2B businesses, from The Economist Group to the Financial Times. He co‑founded FT Longitude, serving as COO from startup to acquisition by the Financial Times. At Exhibit B Partners, James now advises clients on all aspects of thought leadership.

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Recent posts

Rand Fishkin on AI visibility for B2B marketing, Reddit and trust
Rand Fishkin on AI visibility for B2B marketing, Reddit and trust
As businesses explore AI visibility for B2B marketing, much of the conversation has focused on
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How autonomous agents are changing the role of marketing teams
How autonomous agents are changing the role of marketing teams
Autonomous agents in marketing are moving beyond simple AI assistants. Rather than waiting for prompts,
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Why thought leadership effectiveness is declining and how to make it matter again
Why thought leadership effectiveness is declining and how to make it matter again
As more organisations invest in thought leadership, standing out has become harder, not easier. Output
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