Amplifying HundrED’s mission for global education impact

Region: Nordics

Client: HundrED.org

The challenge

HundrED.org is a mission-driven enterprise with roots dating back to 2017, when Finland observed 100 years of independence. Established to celebrate and disseminate information about education innovations in the country, HundrED has since evolved to research and celebrate scalable education solutions globally.

As they prepared for the annual HundrED Innovation Summit, the organisation faced a key challenge: how to transform a complex, multi-day agenda into a single, powerful story.

They needed to engage and inspire more than 200 innovators gathering in Helsinki, and more online from around the world, as they celebrated the 100 most impactful education innovations of 2024 at its Global Collection Gala and Awards Ceremony (12-14 November 2024). 

They sought a strategic partner to craft a compelling narrative, provide journalistic rigour to panel discussions, and ensure a world-class experience for attendees both in-person and online.

Our solution

Inspired by the theme, “Education Futures”, Aspidistra worked closely with the HundrED team to craft a series of compelling research-based scripts focusing on human development and flourishing to engage and energise participants.

Former journalist and Aspidistra CEO, Denise Wall, served as host and moderator for the three-day exploration of the many faces of the future of education.

Aspidistra was closely involved in and held an advisory role in the planning of the events, particularly offering insights into best practices regarding event timetable management and ensuring equal time for special groups, such as students and young education activists.

We produced a total of five event scripts to tie together the various sub-themes and ensure coherence when introducing expert speakers, presenters and panellists to the live and online audiences, as well as summarising contributions for the benefit of participants.

Our host also moderated a key panel discussion that put the spotlight on youth influencers and gave them an arena to share their vision for education needs today and in the future, in line with the event’s main theme.

Our solution

Inspired by the theme, “Education Futures”, Aspidistra worked closely with the HundrED team to craft a series of compelling research-based scripts focusing on human development and flourishing to engage and energise participants.

Former journalist and Aspidistra CEO, Denise Wall, served as host and moderator for the three-day exploration of the many faces of the future of education.

Aspidistra was closely involved in and held an advisory role in the planning of the events, particularly offering insights into best practices regarding event timetable management and ensuring equal time for special groups, such as students and young education activists.

We produced a total of five event scripts to tie together the various sub-themes and ensure coherence when introducing expert speakers, presenters and panellists to the live and online audiences, as well as summarising contributions for the benefit of participants.

Our host also moderated a key panel discussion that put the spotlight on youth influencers and gave them an arena to share their vision for education needs today and in the future, in line with the event’s main theme.

What we delivered

  • A coherent narrative concept uniting all aspects of the three-day event
  • A series of well-researched and backgrounded scripts to anchor and pilot
  • An experienced and knowledgeable journalism-backed event host and moderator

The outcome

  • A powerful experience for more than 230 on-site participants – the largest for the event to date
  • An engagement boost across social platforms and an enhanced profile for global education innovators
  • Strengthening Finland’s and Helsinki’s brand as a forerunner in education innovation

The outcome

  • A powerful experience for more than 230 on-site participants – the largest for the event to date
  • An engagement boost across social platforms and an enhanced profile for global education innovators
  • Strengthening Finland’s and Helsinki’s brand as a forerunner in education innovation
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What our clients love

“We are deeply grateful to Aspidistra for their contribution to the HundrED Innovation Summit 2024. Their team consists of rock-solid communications specialists who not only crafted a clear and compelling narrative across three days of programming but also provided the professional hosting that made our Global Collection Gala and Awards Ceremony shine. Aspidistra is a highly reliable and professional partner to work with – they deliver what they promise and some more.”

– Lasse Leponiemi, CEO, HundrED

“Denise Wall’s presence as moderator gave the event a journalistic rigour and warmth that resonated strongly with our audience of innovators from around the world. Aspidistra went above and beyond, offering strategic input on the programme and ensuring space for youth voice, a top priority for us. The outcome was our most impactful summit yet, with overwhelmingly positive feedback from participants.”

– Annina Huhtala, Content Director, HundrED

What we learned

Our collaboration with a powerfully purpose-driven social enterprise such as HundrED.org reminded us of the importance of ensuring that our work is imbued with meaning. We saw first-hand how diverse groups with different backgrounds and experiences can come together to share information and innovation in the service of a better future for all.

Believe in the power of purpose-driven innovation? So do we. Let’s tell your story. 🙂

What we learned

Our collaboration with a powerfully purpose-driven social enterprise such as HundrED.org reminded us of the importance of ensuring that our work is imbued with meaning. We saw first-hand how diverse groups with different backgrounds and experiences can come together to share information and innovation in the service of a better future for all.

Believe in the power of purpose-driven innovation? So do we. Let’s tell your story. 🙂

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