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Technology & trends
Responsible use of generative AI | A roadmap to avoid pitfalls
By the time you read this article, AI tools and applications will have developed by leaps and bounds.
How autonomous agents are changing the role of marketing teams
Discover how autonomous agents in marketing analyse data, collaborate across systems and help marketers become strategic orchestrators of business growth.
Why thought leadership effectiveness is declining and how to make it matter again
Why thought leadership is losing impact, what’s driving content saturation, and how brands can rebuild credibility. Read the full article.
Generative Engine Optimisation (GEO): How brands navigate visibility and trust in AI search
As AI search reshapes visibility and trust, Generative Engine Optimisation (GEO) helps brands make sense of the change. Read the full article.
Nordic crisis communication in a digital age: Myth, reality and the readiness gap
As misinformation and cyber threats grow, Nordic organisations see the need for better crisis readiness, but few have achieved sustained preparedness. Professors Ihlen and Johansen explore the reality.
What is signal intelligence in social media?
Social media has long worked like a slot machine: spend, hope, react. The real issue is missing signal intelligence: recognising patterns early and using them to guide decisions before budgets are committed.
Trust in 2026: Business as a bridge builder
The 2026 Edelman Trust Barometer shows business emerging as society’s most trusted bridge builder, with people looking to companies to reconnect a divided world.
A guide to how the AI Act will impact marketing communications
As the EU’s AI Act rolls out, many organisations are trying to understand what it actually regulates. Tech and IP lawyer Arttu Ahava helps cut through the confusion.
The visual language of 2026: How human creativity and AI shape the future of design
Visual design is evolving at an extraordinary speed. To explore how these shifts are changing the craft, we spoke to a creative director with over a decade of experience.
Social media practices for brand impact in 2026
Brands that do not adapt risk becoming irrelevant in markets where trust and transparency now matter most, according to ICUC’s 2026 Social Media Trends Report.
Gamification in marketing | A practical guide to get started
This practical guide draws on expert insights to help marketing teams implement gamification effectively across channels and customer touchpoints.
AI and intellectual property law | Q&A with attorney Nora Haapala
AI and its related generative technologies are rapidly innovating creative output, while challenging conventional concepts of intellectual property (IP) ownership.
